How insurers are seeking to deliver a first-class customer experience

Free access to the best ideas and ideas prepared by our editors.

Providing an excellent customer experience is a top priority for insurance companies in an industry where the customer is always one step away from potential disaster.

And when a catastrophic event occurs, “they don’t just need to do something, they seek empathy, support, guidance and advice,” says Darcy Darnell, co-author of Customer Behavior and Loyalty in Insurance. a report by the consulting firm Bain & Co.

Read our roundup of five stories about how the industry manages customer experience.

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