EDITOR’S CHOICE
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Providing an excellent customer experience is a top priority for insurance companies in an industry where the customer is always one step away from potential disaster.
And when a catastrophic event occurs, “they don’t just need to do something, they seek empathy, support, guidance and advice,” says Darcy Darnell, co-author of Customer Behavior and Loyalty in Insurance. a report by the consulting firm Bain & Co.
Read our roundup of five stories about how the industry manages customer experience.
